A fast-moving identity & web app design for a next-gen NFT platform

Rush is an NFT marketplace that lives up to its name; designed to be fast, focused, and free from clutter. Built for collectors and creators who want a seamless experience, Rush rethinks how users interact with digital assets. Sandikala Studio was brought in to shape the brand from the ground up: visual identity, UI/UX for the web app, and a cohesive design system built to scale.

The creative direction was grounded in speed and clarity. We began by crafting a logo that captures momentum: bold, condensed letterforms paired with a minimal lightning-inspired mark. The color palette leans futuristic yet accessible, supporting the brand's Web3 roots without falling into cliché.

For the app design, our goal was to reduce friction at every step of the user journey. From wallet connection to browsing and bidding, each screen was designed to feel intuitive, minimal, and responsive. We focused on hierarchy, spacing, and gesture-based navigation to keep the experience fluid and digestible.

Typography, iconography, and UI components were designed as a modular system, easily scalable across future web and desktop versions. We also created a brand and product deck, allowing the team to present the platform to partners, collaborators, and investors with visual consistency.

Rush is a product born from iteration, clarity, vision; and our design approach reflects that. A marketplace doesn’t have to be loud to be powerful. Sometimes, sleek speaks louder.

Post-launch, Rush experienced a 40% increase in user engagement and a 25% uptick in transaction volume within the first quarter.