Seamless, minimal digital experience perfectly blending brand visuals

Jia CURATED is an annual event platform that brings together design, culture, and community through thoughtfully selected brands and creators. For their latest edition, we designed and developed a website in Webflow that supports both ticket sales and brand storytelling in one cohesive experience.

The design approach centers around clarity and simplicity — a minimal, clean layout that lets content breathe, while subtly reflecting the curated nature of the event. We incorporated micro-interactions and layered animations throughout the site to add depth and interactivity without overwhelming the user.

One distinctive detail: the “home” icon from Jia's visual system was subtly woven into the interaction design — adding a playful yet elegant nod to their identity without dominating the layout.

From hover states to smooth transitions, every touchpoint was built to feel light, intentional, and immersive. The final result is a highly usable and visually calm website that not only communicates the essence of Jia CURATED, but also supports its goals of ticket conversion and brand presence.