Cheeky Dubai is your go-to digital guide for everything happening in the city; from top places to eat and drink to local events and neighborhood gems. It’s designed to connect travelers, expats, and curious locals alike through helpful content and shared experiences.
This passion project began with brand identity and web design, aimed at establishing a strong online presence with a clean, playful blog-style layout. The goal is to launch a resource-rich platform that fosters community and evolves into a monetized travel hub through affiliate marketing.
At the core of the visual identity is a stylized palm tree, a nod to Dubai’s iconic landscapes and luxury lifestyle. The design blends modernity and tradition with a whimsical, energetic feel. Bold, rounded typography and custom icons bring vibrance and friendliness to the interface, while custom shapes like squircles and stars echo Dubai’s lively mix of culture, nightlife, and sophistication.
From logo to layout, everything was created to reflect Dubai’s dynamic spirit. Modern yet approachable, stylish yet fun. The result is a brand and platform ready to inspire exploration and build a niche digital community rooted in Dubai.
Industry
Travel & Tourism, Marketing
Services
Brand Identity & Web Design
Year
2024
Credits