Brand identity revamp for a fintech startup's modern look

As part of our internal exploration, we reimagined Spenmo’s brand identity modernizing its visual language through strategic typography, color selection, and logo refinement. The goal was to craft a visual system that reflects the clarity, structure, and dependability that define the product.

Spenmo is a notable player in the SaaS and fintech space, offering corporate cards and expense management solutions for startups and SMEs across Southeast Asia. Their mission to simplify business finances inspired our design approach: practical, modular, and scalable.

The custom ‘S’ in the logo is built from interlocking shapes, symbolizing the building blocks of strong financial foundations. Each piece supports the next, representing the way Spenmo empowers businesses to operate more efficiently.

While this is a conceptual exercise, it showcases our thinking around identity systems that scale with tech-forward, growth-driven companies.