Athletic Avenue is a modern fitness and wellness gym offering services from strength training and cardio to yoga, personal coaching, and nutrition programs. They partnered with Sandikala Studio to craft a brand identity and website that felt both active and refined — appealing to clients seeking a holistic health experience in a clean, modern environment.
The brand direction draws from structure and momentum reflecting the discipline and rhythm found in both training and recovery. The logomark combines the letter ‘A’ with a circle, symbolizing motion and unity, forming a versatile icon that stands strong across mediums.
Visually, the identity balances softness with structure: a neutral, airy palette anchored by bold typography and intentional grid systems. We also crafted a full print suite, from business cards and service posters to uniform name tags, reinforcing the brand's presence in physical space.
The result is a cohesive visual identity that speaks to movement, well-being, and professionalism. A brand built to grow with the community it serves.
Industry
Health & Wellness
Services
Brand Identity, Web Design
Year
2023
Credits