E-commerce conversion boost with clean design and enhanced experience

Elevating Icebaths Bali’s digital presence, we led the transition from a standard brochure-style website to a fully customized Shopify e-commerce store. The goal was to build a clean, fast, and mobile-responsive experience that could better support the brand’s growing product line and online bookings.

Rooted in minimalist design, the interface puts clarity and conversion first. We focused on a user-centric layout that feels light and easy to navigate while reinforcing Icebaths Bali’s calming brand identity. Each touchpoint — from homepage to checkout — was designed to reduce friction and streamline both booking and payment flows.

The new site not only improves usability but also directly supports business goals. By integrating a scalable product structure and mobile-first interactions, the platform is now better equipped to handle seasonal campaigns, product launches, and future expansion.

This project represents a shift toward a more efficient and conversion-focused platform — while staying true to the brand’s wellness philosophy and aesthetic.