E-commerce conversion boost with clean design and enhanced experience

Elevating Icebaths Bali’s digital presence, we led the transition from a standard brochure-style website to a fully customized Shopify e-commerce store. The goal was to build a clean, fast, and mobile-responsive experience that could better support the brand’s growing product line and online bookings.

Rooted in minimalist design, the interface puts clarity and conversion first. We focused on a user-centric layout that feels light and easy to navigate while reinforcing Icebaths Bali’s calming brand identity. Each touchpoint, from homepage to checkout, was designed to reduce friction and streamline both booking and payment flows.

The new site not only improves usability but also directly supports business goals. By integrating a scalable product structure and mobile-first interactions, the platform is now better equipped to handle seasonal campaigns, product launches, and future expansion.

This project represents a shift toward a more efficient and conversion-focused platform while staying true to the brand’s wellness philosophy and aesthetic.