Web app design for real estate startup that help secure powerful strategic partners

Cactus is a real estate investment management tool designed for individuals and businesses making data-driven financial decisions.

Our role was to translate a complex investment platform into a product that feels intuitive, approachable, and action-oriented. Through a deep discovery process, we aligned with Cactus’s vision and explored its market needs, uncovering ways to simplify the user journey without dumbing down its value.

Our contributions included UX research, onboarding design, WebApp interface design, and financial visualization. Every decision was made to support clarity — ensuring that even intricate investment data could be digested effortlessly.

We improved the product experience by:

1. Organizing content based on user-provided input
2. Delivering relevant insights tied to investment outcomes
3. Guiding users step-by-step instead of overwhelming them with options
4. Deferring complex information until the end, so users feel empowered early on

The result was a more human-centered product that balances utility with simplicity. The visual design followed the same principles: clean, focused, and modern — helping users stay on track no matter their level of financial expertise.

This was more than a UI polish — it was a transformation of raw, fragmented data into a guided experience. As an MVP for an early-stage startup, this foundation helped Cactus secure traction and initiate conversations with strategic industry partners.